I build small tools for costly workflows.
In 30 days, I put one useful AI tool into your team's hands, built around the systems they already use.
Adam Hultman
6 years shipping software across media, energy and field operations
You can point to the work that keeps getting stuck.
I work best with B2B software and service teams of 15-150 people: enough process for manual work to hurt, small enough to decide quickly.
Your team repeats the same judgement-heavy work every week.
The workflow crosses spreadsheets, inboxes and a system of record.
Your current software handles the easy cases. People still close the gap.
You can name an owner and measure the hours, delay or risk involved.
Run the rough math.
Use a typical week. Conservative numbers are more useful than a business case built to win an argument.
See the formula and assumptionsStart with what happens today.
Enter four numbers. Use loaded cost and choose a time reduction you would defend internally.
AI and product work in production.
Each project had to fit the existing workflow and survive outside a demo.
Geny, Assembly Digital
Editorial AI deployed inside WordPress
An LLM-powered content system deployed at the edge inside WordPress, designed around the way editorial teams already worked.
Used in production by Canadian media teams.
Product engineering, AI integration, AWS
PR QA Copilot, open source
Critical flows checked on every pull request
A GitHub Action that runs repository-defined browser journeys against preview deployments and returns the verdict, runtime failures and screenshots on the pull request.
Released as a versioned action with its own hosted journey test.
Playwright, GitHub Actions, Next.js
Wanderlust, open source
An open-source Assistants API reference
A Next.js recreation of OpenAI's DevDay Wanderlust demo, built as a readable reference for the Assistants API.
60 GitHub stars and 20 public forks as of September 2026.
Next.js, TypeScript, applied AI
Kopperfield, current role
Complex field rules made usable
Permit-ready product workflows for electricians, including load calculations, single-line diagrams and the paperwork that delays jobs.
Built around the rules electricians deal with on every job.
React, Node.js, PostgreSQL
The 30-day pilot
Start with one month of work.
Bring one workflow. I'll build the smallest version your team can use within a month, then measure whether it saves enough work to continue.
Fixed pilot
from $5,000
USD, 30 days, one defined workflow
At the end, we review the numbers together. If the pilot proves useful, ongoing product work starts at $5,000 per month. I keep improving the tool, watching failures and adapting it as the surrounding systems change. The agreement stays month to month, and you keep the code and operating notes.
Send the workflowFour weeks with the people doing the work.
Watch the work
Walk through the workflow with the people who run it. Record the edge cases and establish a baseline.
Build the first working version
Connect the tools you already use. Keep a person in control of high-risk decisions.
Put it in the team's hands
Start with a small user group. Track failures and compare the result with the baseline.
I still write the code.
I'm Adam. I have spent six years building software for media and residential electrification, plus a fair amount of applied AI. I studied security and privacy at UVic, and I still like working directly with the people who use what I build.
More about AdamSend me one workflow that wastes time every week.
A rough description is enough. I'll reply within one business day and tell you whether I think a 30-day pilot makes sense.
Typical reply: one business day.